Overview
ORGANIC CLICKS
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IMPRESSIONS
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AVG POSITION
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AVG CTR
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GA4 SESSIONS
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NEW USERS
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ENGAGEMENT RATE
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FORM LEADS
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Clicks & Sessions Over Time
● live
Traffic Sources
● GA4
Top Queries
Search Console
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Recent Leads
● live
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TOTAL CLICKS
IMPRESSIONS
AVG CTR
AVG POSITION
Clicks & Impressions Over Time
● live
Top Queries
● live
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Top Pages
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Clicks by Device
● live
Device Breakdown
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Top Countries
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Quick wins = high impressions, low CTR, position 4-20. These pages just need better titles and meta descriptions.
Quick Win Opportunities — High Impressions, Low CTR
action needed
Analyzing opportunities...
SESSIONS
USERS
NEW USERS
ENGAGEMENT RATE
AVG SESSION
PAGES/SESSION
BOUNCE RATE
RETURNING USERS
Sessions Over Time
● live
New vs Returning
● live
Top Landing Pages
● live
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Sessions by Channel
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Channel Performance
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Top States / Regions
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Sessions by Device
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Device Details
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Conversion Events
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TOTAL LEADS
gravity forms
CONNECT GRAVITY FORMS
WP Admin → Gravity Forms → Settings → REST API
Form Submissions
● gravity forms
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AD SPEND
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CONVERSIONS
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AVG CPC
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ROAS
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Campaign Summary
demo
Fetching campaigns...
Full Campaign Performance
demo
Fetching...
Analyzing your data for opportunities...
These are people searching for your competitors who are also seeing your site.
COMPETITOR IMPRESSIONS
COMPETITOR CLICKS
AVG POSITION
INTERCEPT OPPORTUNITY
Competitor Brand Queries
● Search Console
Scanning...
TOP CONVERTING PAGE
BIGGEST TRAFFIC LEAK
AVG SESSIONS TO CONVERT
LEAD CONVERSION RATE
Page Performance vs Lead Generation
● GA4 + Gravity Forms
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TOP TRAFFIC STATE
HIGHEST ENGAGEMENT
UNTAPPED STATES
TOP OPPORTUNITY
State Traffic vs Lead Coverage
● GA4 + Gravity Forms
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BEST CHANNEL
MOST ENGAGED
LOWEST QUALITY
PAID VS ORGANIC
Channel Quality Scorecard
● GA4
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BEST DEVICE
BEST DAY
PAGES BEFORE LEAD
TOP ENTRY PAGE
Leads by Day
● live
Leads by Hour
● live
Ideal Customer Profile
● cross-referenced
Building profile...
AI reads all your live data and gives you a morning briefing. Refreshes every time you click Generate.
Click "Generate Briefing" to get your AI-powered morning summary.
AI scores each lead, identifies what they need, and writes a draft reply email.
Click "Score All Leads" to have AI analyze and score every lead.
AI analyzes your Search Console data and writes exact title tags and meta descriptions for your biggest opportunities.
Click "Analyze SEO" to get AI-written recommendations for your top opportunities.
AI builds an intercept strategy to convert OEC, Hologic, and Ziehm customers searching for alternatives.
Click "Analyze Competitors" to get an AI-powered competitor intercept strategy.
AI generates a full narrative weekly report with interpretation and recommendations, not just numbers.
Click "Generate Report" to get your AI-written weekly performance summary.
TOTAL AI CALLS
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all time
TOTAL TOKENS USED
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all time
TOTAL COST
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all time
EST. MONTHLY COST
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at current rate
Usage History
last 50 calls
No AI calls yet. Use the AI Assistant features to see usage here.
Pricing Reference
Claude Sonnet 4
FEATUREAVG TOKENSEST. COST PER USEMONTHLY (DAILY USE)
Daily Briefing~1,500~$0.019~$0.57
Lead Scorer (10 leads)~8,000~$0.14~$4.20
AI SEO Advisor~2,000~$0.026~$0.78
AI Competitor Intel~2,500~$0.032~$0.96
Weekly Report~3,000~$0.038~$0.15 (weekly)
These are people searching for your competitors who are also seeing your site. High intent — they're actively shopping. These are your easiest wins.
COMPETITOR IMPRESSIONS
people shopping around
COMPETITOR CLICKS
landed on your site
AVG POSITION
for competitor queries
INTERCEPT OPPORTUNITY
potential leads/mo
Competitor Brand Queries — People Shopping Around
● Search Console
Scanning for competitor queries...
How to Convert These Visitors
action plan
OEC / GE shoppers
Target with comparison content
Create a "Minicarm vs OEC" page showing lower TCO, faster service, Christopher Bacon's expertise. These visitors already know what they want — give them a reason to switch.
Hologic shoppers
Lead with refurb value prop
Hologic InSight owners often search for upgrades. Target with "Fluoroscan upgrade" content and highlight your certified refurb program and Christopher Bacon's service credentials.
Generic shoppers
Capture with ROI calculator
Visitors comparing brands respond to financial justification. Your Section 179 calculator and ROI tool are key conversion assets for this segment.
Cross-referencing your top traffic pages with lead sources to find conversion gaps — pages getting traffic but no leads.
TOP CONVERTING PAGE
most leads generated
BIGGEST TRAFFIC LEAK
traffic but no conversions
AVG SESSIONS TO CONVERT
sessions before lead
LEAD CONVERSION RATE
sessions → form fill
Page Performance vs Lead Generation
● GA4 + Gravity Forms
Cross-referencing page data with lead sources...
States sending significant traffic but no matching leads = untapped sales territory. These markets know you exist but haven't been closed.
TOP TRAFFIC STATE
most sessions
HIGHEST ENGAGEMENT STATE
most engaged visitors
UNTAPPED STATES
traffic, no leads
TOP OPPORTUNITY STATE
highest potential
State Traffic vs Lead Coverage
● GA4 + Gravity Forms
Cross-referencing geography data...
Not all traffic is equal. This shows which channels bring visitors who actually convert vs which ones just inflate your session count.
BEST CONVERTING CHANNEL
highest quality traffic
MOST ENGAGED CHANNEL
by engagement rate
LOWEST QUALITY CHANNEL
most bounces
PAID VS ORGANIC QUALITY
engagement ratio
Channel Quality Scorecard
● GA4
Scoring channels...
What makes a visitor convert? This cross-references your top pages, device types, traffic sources, and engagement patterns with your actual lead data.
BEST DEVICE TO CLOSE
highest form fill rate
BEST DAY TO CLOSE
most leads submitted
AVG PAGES BEFORE LEAD
pages viewed first
TOP ENTRY PAGE TO CLOSE
where closers land first
Leads by Day of Week
● Gravity Forms
Leads by Hour of Day
● Gravity Forms
Ideal Customer Profile — Based on Your Actual Converters
● cross-referenced
Building profile...